What is Copywriting?

Copywriting is the term used to describe the writing of the words on business or advertising materials.  In the case of your website, it is the copy or content, the words you actually use, which will ultimately sell your products or services.  Simply put, your copy is a salesman in print! 

Why it is Important?

With a website, you don’t have any face-to-face interaction with your customer or client.  You don’t see them, and you won’t know who they are.  It is the content on your website which becomes your salesperson.  If you don’t describe your product clearly or fully, using the right words in the right way, your website visitor will click away to the site of your competitor. 

Copywriting Workshop Content

During this FREE one hour workshop, your trainer will take you through a series of logical steps to help you with your copywriting techniques.  You will learn how to recognise the difference between features and benefits, understand what a ‘call to action’ is, and how to write the content of your website to get the maximum benefit. 

This online workshop is a FREE, real-time, tutored session with a Questions & Answers section.

Next workshop: 18th December 2008

Numbers are limited so book your place today for the next Copywriting Workshop here.  Alternatively, phone IRUN now on 01952 898212 for more information.