Website client case studies for IRUN Barnsley

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Problem

When Kevin Liddy, Senior Partner at Liddy’s – the Wakefield Solicitors set his business goals on 2010, he realised that they needed to improve their proactive marketing effort both traditionally and on the internet. Their existing website was a simple site that was jammed with keywords, a dated SEO tactic which made it alien to read for a human being and is no longer an effective method with modern search engines, hence resulting in a low number of enquiries.

Based in the centre of Wakefield, West Yorkshire, UK, Liddy’s Solicitors has been delivering outstanding legal help and advice in the three key areas of personal injury claims, employment law and conveyancing for many years.

However reputation and word of mouth referrals alone are not sufficient to generate new business, increasingly it is vital for a business to be found via the internet search engines. Hence Kevin chose Nick Cable of iRUN Barnsley to help with a new optimised website.

Solution

Having agreed a site map, Nick Cable set about constructing a website on the WebBuildPro platform which would allow easy content management by the client. The appearance of the site was to be clean and easy to navigate. Optimised copy writing was used on the key service pages, which included the use of longer key phrases, such as personal injury claim solicitor and Liddys Solicitors Wakefield, terms which are more specifically searched for today.

For any website to achieve high rankings with the search engines, it is imperative that they are updated regularly; the easiest way was to provide a News and Testimonials section to demonstrate their ongoing credibility.

Result

Kevin is very pleased with their initial website, but now begins the process of optimising the site so that it begins to move up the search engine listings for the more popular and competitive terms.

This requires the website to grow in authority, which requires regular updates and the building of inbound links from other relevant and well ranked websites, an ongoing SEO service that iRUN Barnsley can help with.

The site is receiving new visitors, as proven by the installed Google Analytics tracking software, this will be used to monitor the sites performance and improve it over time.