Problem

Although The Transport Manager developed a basic website when its business was launched 18 months ago, a lack of internet marketing knowledge meant the site was ineffective and didn’t perform well. 

Paul Jacobs, managing director of The Transport Manager, was looking to boost business through effective marketing and knew a strong internet presence was the key. Having met Karen Chapple, of IRUN Newbury, through Newbury’s Business Group, Paul decided to work with Karen to develop his new website.

Solution

Karen recommended IRUN’s WebBuildPRO package.  This allows the client to maintain the site, without requiring specialist technical skills.  She built the new site for The Transport Manager and arranged for its content to be written.  Karen also conducted essential keyword research, to improve search engine listings.  Within two weeks, the new, improved site was up and running.

The Transport Manager’s previous site lacked web presence and had no established brand image.  Through IRUN, Paul is now working on a branding exercise and continues to work with Karen on a monthly basis, developing his internet marketing and building on his Search Engine Optimisation (SEO).  He also intends to take advantage of IRUN’s free webinars, which are offered as part of the package.  This will increase his understanding of internet marketing. 

Result

Paul is delighted with his new website.  It looks more professional, is more informative, and is now tailored towards a specific audience.  Although it is still work in progress, he feels his site has a distinctive web presence.  Paul comments, “Customers are now more aware of our website and many have referred to it in their initial contact with us.”  Paul recommends IRUN’s services to any business looking to develop its internet marketing strategy.